HOW SMART SHOPPERS CUT COSTS WITH GENERIC PRODUCTS

How Smart Shoppers Cut Costs with Generic Products

How Smart Shoppers Cut Costs with Generic Products

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When you are looking down the grocery store aisle, the options can be daunting. On one hand, you see well-known brands, with their eye-catching packaging and heavy advertising. On the other hand, there are store-brand items, which are often cheaper but not as well-known. Opting for store brands can be a smart way to save money without sacrificing value.

Store brands are produced by third-party companies, under the store’s brand. Often, these items are very similar to name-brand versions. The main difference? Store brands don’t include the high costs of advertising that national brands build into their pricing.

Many people assume that cheaper products are lower quality, but blind taste tests have shown that shoppers often can’t tell the difference generic brands and popular brands. In particular when it comes to common household items like salt, the product is virtually the same.

In the case of medicines, the active ingredients are regulated and must Supermarket money-saving hacks comply with the same safety rules, so whether you’re buying name-brand pain relievers or generic pills, you’re getting the same thing at a lower price.

In other categories like toiletries, you might feel a bit risky to try store brands, though you might be surprised. Even if a cleaner isn’t quite right, the money saved can add up over time. Many retailers even offer money-back guarantees on store-brand products, eliminating the risk to try.

The important thing is that you can start small. Swap out a few items initially—such as baking ingredients, household items, or basic groceries. Over time, you may be surprised how much you’ve saved. By being open to private labels, you’ll notice significant savings in your household budget without feeling like you’re sacrificing quality.

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